How Getting Radically Specific Helps You Attract Better Clients (and Make More Money)
If your business growth feels slower than it should… you’re not alone.
Most solo-practitioners pour their energy into content, offers, and client work — and still feel like they’re spinning their wheels. The truth? It’s often not a marketing issue.
It’s a clarity issue.
Why Most Practitioners Stay Vague (and Why It Backfires)
Many practitioners worry that choosing a specific niche will limit their impact. So instead, they keep their messaging broad.
They talk about “healing,” “balance,” or “finding peace”… hoping it will resonate with more people. But when your message tries to reach everyone, it rarely lands with anyone.
This leads to:
Confusing content that sounds nice but doesn’t speak directly to anyone
Clients who aren’t quite the right fit
Extra energy spent customizing everything
A constant sense that the work feels harder than it should
What Radical Specificity Actually Looks Like
Getting specific doesn’t mean giving up your full range of gifts. It means anchoring them to a clear, urgent problem that someone is actively seeking help with. It’s about understanding:
Who you’re speaking to
What transformation you guide them through
Why it matters to them right now
This clarity becomes a lighthouse. It draws in people who are not only ready — they’re eager. You won’t need to over-explain. They’ll already “get it.”
Clarity Is a Growth Strategy, Not a Limitation
Many people think clarity equals restriction. But clarity isn’t a cage — it’s a growth engine.
The sharper your message, the stronger the resonance. That resonance creates:
More aligned clients
More referrals
More ease
And more income
If your offers are strong but your business still feels stuck, radical clarity might be the missing piece.
A powerful message doesn’t dilute your magic — it makes it land.
And when your message lands? Your business grows.
