You have the Roadmap. Now let’s build it.

A 12-week, hands-on Lab where you build your business in real time — with the structure, support, feedback, and guidance to do it well, follow the evidence, and keep moving forward.

Join the Next Lab

Getting the Roadmap is one thing.

Actually building it is another.

You know what your business needs next. But now you have to actually do it.

Have the conversations. Test the hypotheses. Make sense of what you're hearing. Know when to keep going, when to iterate, and when you have enough evidence to move forward.

You don’t have to navigate all of that on your own.

The Business Builder Lab is where we take your Roadmap off the page and build it — together, in real time.

With structure, feedback, accountability, and support making the decisions along the way.

So you can stop wondering if you're doing it right — and start building the business you've been trying to create.

  • The Ren Business Builder Lab is a 12-week, live, small-group implementation Lab.

    This is not another course to complete.
    It’s not a content library.
    And it’s not another expert handing you more strategies to try.

    It’s where you actually build your business.

    You’ll take the priorities and sequence from your Business Roadmap and put them into action — with hands-on guidance as you test, learn, make decisions, and build each foundation.

    You’ll do the work in the real world, bring what you’re learning back into the Lab, and get the feedback and support you need to know what to do next.

    You’re not learning how to build a business someday.
    You’re building yours, in real time.

  • You’ll spend 12 weeks actively building your business — not just learning about it.

    The rhythm is simple:

    Build → Test → Bring it back → Learn → Iterate → Keep building.

    You’ll take action in the real world, gather real evidence, and bring what you’re learning back into the Lab.

    Together, we’ll make sense of what happened, work through what feels unclear, decide what the evidence is telling you, and determine what comes next.

    Then you go back out and build again.

    You keep moving forward — one foundation at a time — with support at every step.

  • By the end of the Business Builder Lab, you’ll have spent 12 weeks actually building and strengthening your business in the real world.

    You’ll walk away with:

    • Stronger foundations built around real people and real evidence — not assumptions

    • A business designed to create more consistent clients, sustainable income, and momentum

    • Confidence in the decisions you’ve made because you know what they’re based on

    • A clear understanding of what’s working, what still needs attention, and what to build next

    • A repeatable way to test, learn, and make decisions as your business continues to grow

    Most importantly:

    You won’t just have made progress on your business.

    You’ll know how to keep building it — without going back to guessing, strategy-hopping, or starting over.

  • The Business Builder Lab is the implementation arm of the Ren ecosystem.

    Your Business Roadmap gives you the bird’s-eye view: what your business needs next, your Build Priorities, and the order to tackle them in.

    The Roadmap Session tells you what to build and in what order.

    The Lab is where you build it.

    Over 12 weeks, we take that Roadmap off the page and put it into action — with the structure, hands-on support, feedback, and real-world testing to help you build each piece well.

    You already know where to start. Now we get to work.

Most importantly:
You’ll be guided in building a Real Business, in real time.

I'm Ready to Build
I'm Ready to Build

A Look Inside TheLab

The Business Builder Lab is not a course you move through passively.

It’s a live, hands-on implementation Lab where the real work happens between and inside our sessions.

You’ll go out and build. Talk to real people. Test what you think you know. Gather evidence. Try things. See what happens.

Then you’ll bring it back into the Lab.

Together, we’ll make sense of what you’re learning, work through what isn’t clear, decide what the evidence is telling us, and determine what to do next.

You build. We look at what happened. Then we keep building.

  • Get out of assumptions and into the real world — testing who your business should actually be built around.

    Inside the Lab, you'll get hands-on support interpreting what you're hearing, identifying meaningful patterns, and deciding when the evidence is strong enough to keep building — or telling you to look somewhere else.

    You won't have to make that call alone.

  • Get beneath what people say they need to uncover the real, meaningful problem your business is actually worth building around.

    Inside the Lab, you'll get support making sense of what you're hearing, separating surface-level frustrations from real demand, and determining whether you've found a problem strong enough to keep building on.

    You won't have to guess whether you've found it.

  • Get clear on what your people actually want instead — not the outcome you assume they should want or the one that fits neatly into what you already offer.

    Inside the Lab, you'll get support identifying the deeper outcome underneath what people are telling you and translating what you're learning into a clear direction for the business you're building.

    You won't have to invent the answer in a vacuum.

  • Turn what you've learned into an intentional path from the problem your people have to the outcome they actually want.

    Inside the Lab, you'll get hands-on support designing that path around what needs to change — making decisions about what belongs, what doesn't, and how your work comes together in a way that makes sense.

    You won't have to piece it together alone.

  • Build a way of consistently getting your work in front of the right people — without constantly chasing the next marketing strategy.

    Inside the Lab, you'll get support finding where genuine connection is happening, learning from what gets a response, and building a simple, repeatable way to create more of it.

    You won't have to keep throwing things at the wall.

  • Stop relying on hope, instinct, or how something felt — and start using real evidence to decide what happens next.

    Inside the Lab, you'll get support looking at what actually happened, understanding where the signal is strong or where it broke down, and knowing what to keep, change, test again, or let go of.

    You won't have to wonder what the results mean.

  • Bring the pieces together into a business that doesn't just work on paper — but can actually support you, your clients, and the life you want to build.

    Inside the Lab, you'll get support making the decisions that turn everything you've validated into a business you can realistically deliver, sustain, and grow.

    You won't have to figure out how all the pieces fit together on your own.

How the Lab Works

The Business Builder Lab is 12 weeks of hands-on implementation and live support.

You won't be sent off to implement this on your own.

100% Live Support, every week

The Lab includes two live calls per week:

  • One live Strategy Session gives you the structure, direction, and next steps you need to keep building

  • One live Lab Session gives you space to bring what you're actually working through — the conversations you're having, the evidence you're gathering, and the decisions you're stuck on — and work through it together.

All calls are recorded and available to revisit throughout the Lab.

You build between calls.
We look at what happened.
We decide what comes next.
Then you keep building.

I'm Ready to Build

You know what your business needs next.

Now you get to build it.

You don't have to take your Roadmap home and figure out the rest by yourself.

So you can stop wondering whether you're doing it right — and start watching your business actually take shape.

I'm Ready to Build